Every November, online education marketers make the same mistake: they increase their Google Ads budgets during Black Friday and Cyber Monday, …
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Recover “Missing” GA4 Data Before September 6, 2023
A client recently asked us why they can’t see data in GA4 from before 9/6/23. I’m posting the solution here because I’m sure many others have the …
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Some Thoughts on Expertise
Why Does Expertise Matter? Expertise matters because the world is a complex place. Humans collectively "divide and conquer" this complexity …
Why We Focus on Google Ads for Ecommerce
A large part of expertise is pattern recognition - the ability to quickly understand what you're seeing and to react in an appropriate way. To …
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