The way people discover and purchase products is changing rapidly. While paid search continues to drive results for online businesses, a new …
Why You Should Increase BFCM Spend in September, Not November
Every November, online education marketers make the same mistake: they increase their Google Ads budgets during Black Friday and Cyber Monday, …
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Some Thoughts on Expertise
Why Does Expertise Matter? Expertise matters because the world is a complex place. Humans collectively "divide and conquer" this complexity …
Why We Focus on Google Ads for Ecommerce
A large part of expertise is pattern recognition - the ability to quickly understand what you're seeing and to react in an appropriate way. To …
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