Our Company
Paid Search Done Well (PSDW) specializes in building Google Ads acquisition systems for online education programs. We focus exclusively on this vertical because online education presents unique challenges that most PPC agencies aren’t equipped to handle: long consideration windows, multiple touchpoints across months, complex revenue models, and sophisticated prospects who research extensively before enrolling. These characteristics demand more than conventional campaign optimization—they require architecting complete data ecosystems where conversion intelligence flows between your CRM and Google Ads, creating meaningful feedback loops that make campaigns smarter over time.
This narrow focus isn’t arbitrary. We believe focus is the foundation of genuine expertise. By working exclusively with education programs—from professional certification courses to advanced training platforms—we’ve developed pattern recognition that comes only from repetition. We understand the enrollment journey, the decision factors that matter, and the data architecture required to capture and leverage conversion intelligence effectively.
We’re also a team of lifelong learners who believe education is a powerful, positive force in the world. Working with organizations that expand knowledge, develop skills, and transform careers means we feel genuinely good about delivering results for our clients. When we help an education program scale their enrollment, we’re helping more people access learning that can change their lives.
Our four-phase methodology—Discovery, Systems Integration, Campaign Optimization, and Feedback Loop Refinement—reflects this systems-thinking approach. You can learn more about how we work.
Our Team
Justin Brandon, Founding Principal
Justin started his career at Google in 2006 as part of the Search Quality team in Mountain View, California, where he evaluated search results quality and user experience—developing the analytical rigor and attention to data quality that shapes our work today.
After Google, Justin moved to an in-house role as the first Product Marketing Manager for BetterWorldBooks.com, a B Corporation that raised over $30 million in charitable donations through ecommerce book sales. He later worked on operations at Uber, launching the supply side of UberPOOL in NYC and designing pilot programs with major transit providers—roles that required building complex data systems and managing intricate stakeholder relationships.
Following Hurricane Sandy in 2012, Justin served as a Recovery & Resiliency Fellow at New York City Transit’s Department of Subways, contributing to infrastructure recovery efforts and helping to secure billions in federal resilience funding.
Justin holds a B.A. in Sociology from the University of Notre Dame and a Master’s in Urban Planning from Harvard University’s Graduate School of Design. He is also co-director and producer of The Road to Fondwa, a documentary about grassroots development in rural Haiti.
At PSDW, Justin leads technical strategy, systems architecture, and CRM integration work. His background in search algorithms, data systems, and complex operations enables us to build acquisition systems that learn and improve with each conversion.
Patrick Grant, Director of Account Management
Patrick brings over 10 years of experience in paid and organic search across diverse industries, with deep expertise in managing complex stakeholder relationships and ensuring consistent service delivery excellence.
As Director of Account Management at PSDW, Patrick oversees all client engagements, serving as the primary point of contact for strategic relationships and day-to-day coordination. He ensures technical implementations proceed smoothly and that the tactical work vital to client success gets done on time and to a consistently high standard.
Patrick has developed acquisition strategies across a diverse range of education programs—from small certification courses scaling rapidly to established training platforms managing sophisticated enrollment funnels. This hands-on experience allows him to anticipate challenges, spot opportunities early, and provide strategic counsel based on what actually drives results.
Patrick graduated from The University of Georgia in 2016 with a B.A. in Mass Media Arts and a Certificate from the University’s New Media Institute. He has also worked in live TV production, placing in-game advertisements in NBA, MLB, and MLS broadcasts.
Outside of work, Patrick enjoys problem-solving through crosswords, sudoku, and rock climbing.
Why We Work Exclusively with Online Education Programs
Most PPC agencies try to serve everyone. We believe focus is foundational to expertise—and to delivering compounding returns for clients.
By working exclusively with online education programs that invest $20k+/month or more in Google Ads, we’ve developed the pattern recognition and technical systems that deliver resilient, high-performing campaigns. We understand your enrollment cycles, your prospect’s decision journey, and the data architecture required to create meaningful feedback loops between your CRM and Google Ads.
If you’re ready to move beyond basic campaign optimization and build an acquisition system that learns and improves with each conversion, let’s talk.
